The Provincial Government of Ilocos Sur headed by Governor Ryan Singson accepted the Brown4 Good Challenge of the Department of Agriculture in celebration of Rice awareness month with a theme “Be RICEponsible in your own way”. In participation, the PGIS employees and pupils together with their teacher of Burgos East Elementary School ate brown rice together in a boodle fight at the provincial capitol grounds. Before eating, they took selfies and immediately uploaded to social media with a hash tag Brown4 good and hash tag Region 1. This year, the Department of Agriculture highlights the production and consumption of brown rice to help the farmers increase their income and to contribute to rice self-sufficiency in our country. The Philippine Rice Research Institute started to promote the consumption of brown rice last September 23 this year through simply taking pictures while eating brown rice and uploading it to social media with a hash tag Brown4 good hash tag Region 1. Every hash tag is equivalent to 100 grams of brown rice to be donated to poor families in the country. “We can say that it benefits the farmers because brown rice has a higher milling recovery compared to white rice. Brown rice has 75 percent milling recovery while polished rice has only 65 percent.” Mr. Constante Botacion, Provincial Agriculturist said. Brown rice has a higher dietary values compared to white rice. It also helps reduce the risk for type II diabetes. National Rice Awareness Month is celebrated every November pursuant to Presidential Proclamation No. 524, s.2004.